One of the biggest missteps small business owners make is hiring the wrong type of financial help. Not every business needs a full-time accountant, and not every accountant can offer the strategic insight a growing company requires.
Before you choose an accountant, start by understanding the key differences between bookkeepers, accountants, and CFOs. Here’s a breakdown of each role to help:
Bookkeepers focus on the day-to-day: entering transactions, reconciling accounts, managing payroll, and keeping records clean. They’re essential for maintaining accurate books, especially for tax season, but they don’t offer strategic financial guidance.
Accountants provide a deeper layer of financial oversight. They prepare financial statements, help with tax planning and filing, and ensure compliance with IRS standards. A CPA for your small business may also advise on entity structure, depreciation schedules, and general financial best practices.
Fractional CFOs step in when you need more than just compliance to deliver financial strategy. From forecasting cash flow to supporting capital raises or guiding long-term growth, CFOs help you make smarter decisions based on what your numbers actually mean. Many businesses bring in a fractional CFO once revenue grows or complexity increases, even if they still retain a bookkeeper or accountant.
Once you understand what level of financial help you need, it’s time to evaluate who’s actually qualified to support your business. The right accountant will become a trusted advisor who helps you avoid missteps, identify opportunities, and build long-term financial health.
Here are the traits to look for when evaluating accounting professionals:
Finding someone who aligns with your communication style, business goals, and stage of growth can set the foundation for a more confident, financially sound future.
Not sure if your current accountant is giving you the visibility you need? Check out our blog on the hidden costs of neglecting your financial reports to learn what could be slipping through the cracks.
Choosing an accountant isn’t just about checking credentials, it’s about fit, communication, and trust. Use the interview process to dig deeper into how they work and whether they’re the right partner for your business.
An accountant who works regularly with businesses like yours will understand your challenges and speak your language. Ask whether they’ve supported companies in your industry, stage (startup vs. growth), or with similar revenue models.
Some accountants bill hourly, while others offer flat rates or retainer-based packages. Understanding how fees work—what’s included and what counts as “extra”—will help you evaluate value and avoid surprise costs.
Modern accountants should use tools that promote efficiency and transparency. Look for familiarity with financial platforms like QuickBooks, for accounting software, and Gusto, for payroll software, and ask whether you’ll have real-time access to financial data. A tech-savvy accountant will be able to recommend the best tools for your entire financial department.
Great accountants don’t just look backward at what you spent, they help you move forward. Ask how they support financial planning, forecasting, or big decisions like hiring or expanding.
While no one wants to think about an audit, it’s critical to know how your accountant would respond. Will they help gather documentation? Do they offer audit support? Their answer should make you feel confident, not concerned.
Every business owner has a different communication style. Clarify how often they’ll reach out, how responsive they are to emails or calls, and whether you’ll have a point person or team.
Price matters, but it’s not the only factor. An accountant who charges less but overlooks key financial insights could cost you thousands in missed deductions, compliance issues, or poor planning. Conversely, a more expensive advisor who helps you save on taxes, improve cash flow, or prepare for funding can quickly pay for themselves.
Don’t just ask “How much do you charge?” ask “What do I get in return?” A high-value accountant will:
The right accountant becomes a proactive partner, not just a line item in your budget. Consider what their services will enable you to do better or faster and how that translates to real business growth.
Choosing an accountant helps you unlock smarter decisions, better planning, and faster growth. If you’re ready to partner with someone who understands your goals and stage of business, Zacharin Consulting is here to help. Let’s talk about how our team can support your next move.
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